Many of our users are business owners who often ask us for plugin suggestions. Having the right set of tools can help you take your business to the next level. In this article, we will share the must have WordPress plugins for business websites in 2018.
OptinMonster is the most popular conversion rate optimization software. It allows you to convert abandoning website visitors into email subscribers. If you want to grow your email list, then this is a must have WordPress plugin in 2017. Read these case studies to see how much success other businesses are having by using OptinMonster.
As a business owner, allowing your customers to contact you should be your top priority. WPForms is the most beginner friendly contact form plugin for WordPress. This drag & drop online form builder allows you to easily create contact forms, email subscription forms, order forms, payment forms, and other type of online forms with just a few clicks.
We use it on WPBeginner and all of our other sites. There’s a free WPForms Lite version available for those who are looking for a simple solution.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to connect your website with Google Analytics, so you can learn more about your website visitors such as where are they coming from and what are they doing on your website.
You can then optimize your site accordingly to improve your earnings. We have detailed guides on how to install Google Analytics in WordPress and how to use Google Analytics.
MonsterInsights also has a free version. If you would like to take advantage of the advanced features, then you should get the Pro version.
4. Constant Contact
Constant Contact is one of the best email marketing service providers. It allows you to build an email list and send emails to your subscribers.
It is by far the most beginner friendly platform, with a quick and easy setup. It comes with built-in tools to add signup forms and also works well with lead generation software like OptinMonster.
Security is going to be a big concern for online business owners in 2017. Sucuri’s web application firewall is probably one of the best protection you can get for your site.
They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, and basically every other type of attack.
If you don’t have a firewall on your website, then add one today.
While we’re talking about security, there’s no better security than having a reliable backup system.
As a business owner, you cannot afford to lose your business and customer data in case of a hardware failure or an attack on your host’s servers. The first thing you should setup on all your WordPress sites is a backup plugin. We recommend using BackupBuddy because it is one of the most reliable and easiest way to backup and restore your WordPress sites with just a few clicks.
Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines.
It not only helps you add meta tags, it optimizes your site as a whole. We have a complete step by step guide on how to install and setup WordPress SEO by Yoast.
Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions.
W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster. Take a look at our beginner’s guide on how to install and setup W3 Total Cache.
Images and other static content on a website take the longest time to load. If you want to make your website even faster, then you will need to use a CDN to deliver your static files. MaxCDN is the most reliable CDN service, and it integrates easily with WordPress. See our guide on how to install and setup WordPress CDN solution MaxCDN on your site.
While you can easily create image galleries in WordPress without using a plugin, these galleries are fairly basic. Envira Gallery allows you to create beautiful responsive galleries in WordPress.
You can create multiple galleries, add them anywhere on your site, create albums, open images in lightbox popups, and much more. Take a look at our tutorial on how to easily create responsive WordPress image galleries with Envira.
MemberPress allows you to build online communities on your WordPress website. It is the best WordPress membership plugin that allows you to easily add membership options to your WordPress website.
You can create subscriptions and restrict content to users based on their subscription plans. It works with all popular payment ways and plays nicely with online stores using WooCommerce.
Shared Counts is the best WordPress social media plugin. It allows you to easily add social media sharing buttons to your website. Unlike other social sharing plugins, Shared Counts is super-fast and comes with only the social platforms you actually use.
LearnDash is the best WordPress LMS plugin to create and sell online courses from your WordPress website. It has a drag and drop course builder that allows you to quickly add lessons, quizzes, assignments to build your course.
For detailed step by step instructions, see our guide on how to create online courses in WordPress using LearnDash.
When launching a new product or website, you may need to add a FAQs section in WordPress. You can add a new page with all the frequently asked questions (FAQs), but in most cases FAQs grows as your product evolves and as your customer base grows.
By adding the FAQ section, you can significantly reduce your support overhead and improve conversion. Take a look at how to add a FAQs section in WordPress.
15. Insert Headers and Footers
While managing your WordPress sites, you may sometimes need to add code snippets to your WordPress site’s header or footer. This means you will have to edit the theme files which could get messy and break up your WordPress theme. Insert Headers and Footer allows you to easily add code snippets to your WordPress site without editing your theme files. Take a look at our tutorial on how to add header and footer code in WordPress.
16. CSS Hero
WordPress themes rely on CSS for the visual appearance of your website. If you want to make customization to your theme, then you will have to learn CSS. This can be time-consuming for a business owner.
CSS Hero is a WordPress plugin that allows you to customize any WordPress theme without writing a single line of code. Check out our review of how CSS Hero makes WordPress customization easy for more information.
17. Beaver Builder
As a business owner, you may soon realize that placing things differently on your pages can result in more conversions and sales. But how do you create those landing pages without learning to code?
Beaver Builder is a powerful drag and drop page builder tool for WordPress. It allows you to easily create your own page layouts using a simple user interface. See our comparison of the best drag and drop page builders for WordPress for more information.
18. Google Apps for Work
Google Apps for Work is a suite of web applications like email, docs, spreadsheets, etc. Created by Google, this powerful suite of office applications is cheaper, easy to deploy, and hassle-free. Most importantly, it allows you to use your own business domain name for emails.
Freshbooks is a cloud-based accounting software for professionals, freelancers, and agencies. It allows you to easily send invoices to clients, receives payments, and manage your finances. Take a look at our article about creating invoices for clients using WordPress.
As a business owner, you need data to find out what your competitors are doing for their websites. SEMRush allows you to look at the keywords where your competitors are ranking. You can check out their paid keywords as well as their organic traffic. This way you can optimize your own content and marketing strategy. Also check out our list of best WordPress SEO plugins and tools that you should use.
21. All in One Schema.org Rich Snippets
Rich Snippets are special markup that you can add to your content and describe your content more precisely to search engines. This information is then used by search engines to show your content differently. For example, star ratings below your product listings maps when someone searches for your business, and so on. All in One Schema.org rich snippets plugin provides you an easy user interface to generate that markup and use it in your WordPress posts and pages.
Check our guide on how to add rich snippets in WordPress.
If you need a solution for your business website where your users can book and pay for appointments, then BirchPress is the solution for you. It allows you to easily add a complete online booking system to your WordPress site.
You may also want to see our guide on 5 best WordPress appointment and booking plugins.
OutreachPlus is the best email outreach software in the market today. It allows you to manage your email outreach campaigns from a single dashboard like a pro.
You will be able to manage follow-ups, send personalized emails, send trigger based responses, and more. It is super easy to use and allows you to connect multiple email accounts and see all your outreach emails in one inbox.
Slack is a team management, productivity, and communication tool. We use it to communicate with our team spread across different time zones and locations. Slack is more convenient than email, and it can integrate with tons of other online tools you may be using. See our guide on how to integrate Slack with WordPress for more information.
We hope this article helped you find some of the best WordPress plugins for your business website.